About Amplify

Helping small businesses work smarter, not harder.

Your time is precious. Your team is stretched thin. You didn't start your business to drown in admin calls and missed opportunities.

Amplify Automation brings Voice AI to trades and home services around the globe. We answer your phone calls, book appointments, and follow up with leads, so you can focus on the work that actually makes you money.

Seamless Integrations

40+ tools we integrate with

Plug into the systems you already use. Calendar, CRM, messaging, accounting, dispatch.

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How we work

We keep it simple, because your business deserves better than complexity.

Simple over complex

Technology should remove work, not add another system to babysit. If it isn't making your day easier, it doesn't ship.

Built around your tools

We plug into the calendar, CRM, and messaging apps you already run. No rip and replace, no steep learning curve.

Honest about fit

If AI isn't right for your business yet, we'll tell you. We would rather lose a sale than sell you something you don't need.

Russell Adcock, founder of Amplify Automation

Russell Adcock, Founder

On a personal note

I'm Russell.

Brisbane based, coffee fuelled, and passionate about helping small businesses thrive.

I come from a family of tradies, so I know first hand the pressures and the challenges of owning a small business.

I've spent over two decades in software and tech. Before that, I cooked professionally for nine years. That taught me what it's like to work long hours, juggle a million tasks, and still show up with quality every single day.

I started Amplify Automation because I kept seeing the same pattern. Smart business owners stuck doing work that technology should handle. Great tradies missing calls because they're on a job site. Service businesses losing opportunities because they can't answer the phone fast enough.

You deserve better. Your family deserves to see you more. And your business deserves tools that actually help, instead of adding more complexity.

Let's fix that together.

Brisbane, Australia 20+ years in software 9 years a chef Family of tradies
Free 30 Minute Discovery Call

Let's fix that together

Book a no obligation chat. We'll talk through your trade, your call volume, and where AI actually fits. If it's not a good match, we'll tell you.