About Amplify

Helping small businesses work smarter, not harder.

Your time is precious. Your team is stretched thin. You didn't start your business to drown in admin calls and missed opportunities.

Amplify Automation builds AI receptionists and voice agents for service businesses. We answer your phone calls, book appointments, and follow up with leads, so you can focus on the work that actually makes you money.

Seamless Integrations

Works with the tools you already run.

Calendars, CRMs, job management, dispatch platforms. Indi books straight into your systems, not into a spreadsheet you have to check. 40+ integrations, wired together with n8n.

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How we work

We keep it simple, because your business deserves better than complexity.

Simple over complex

Technology should remove work, not add another system to babysit. If it isn't making your day easier, it doesn't ship.

Built around your tools

We plug into the calendar, CRM, and messaging apps you already run. No rip and replace, no steep learning curve.

Honest about fit

If AI isn't right for your business yet, we'll tell you. We would rather lose a sale than sell you something you don't need.

Russell Adcock, founder of Amplify Automation

Russell Adcock, Founder

On a personal note

I'm Russell.

Brisbane based, coffee fuelled, and passionate about helping small businesses thrive.

I grew up in a family who ran small businesses, so I know first hand the pressures, and the rewards, of building something of your own.

I've spent 25 years in software, building products and leading engineering teams. I know what automation can and can't do, and I've watched too many businesses lose hours to work a well-built system should handle for them.

I'm also open to integration and partnership opportunities. If you're building a product that could use voice, chat, or workflow automation, get in touch.

Before tech, I cooked professionally for nine years. That taught me about long hours, juggling a dozen things at once, and still showing up with quality every single day.

I started Amplify Automation because I kept seeing the same pattern: smart owners stuck doing work that technology should handle, and service businesses losing opportunities because they can't answer the phone fast enough.

You deserve better. Your family deserves to see you more. And your business deserves tools that actually help, instead of adding more complexity.

Let's fix that together.

Brisbane, Australia 25 years in software Engineering leadership Family of small-business owners
Free 30 Minute Discovery Call

Let's fix that together

Book a no obligation chat. We'll talk through your business, your call volume, and where AI actually fits. If it's not a good match, we'll tell you.